I Tested L’Oréal Purple Shampoo: My Honest Review for Brighter Blonde Hair
If you’ve ever tried to keep blonde, silver, or highlighted hair looking fresh between salon visits, you probably know how quickly brassiness can creep in. That’s exactly why I decided to take a closer look at this L’Oréal Purple Shampoo review—because finding a product that actually tones without drying out your hair can feel like a challenge. In this article, I’ll share my honest perspective on what makes this shampoo stand out, who it’s best suited for, and whether it lives up to the hype for keeping color looking cool, bright, and polished.
I Tested The Loreal Purple Shampoo Review Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I picked up the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent too long in a sun-faded potato chip bag. I was pleasantly surprised that this sulfate free shampoo actually helped neutralize the brassy yellow and orange tones without making my hair feel like straw. The hibiscus and purple dye combo sounds fancy, but to me it just means my blonde looks cooler and less “oops, I forgot toner.” I also love that it leaves my hair feeling moisturized instead of squeaky in the bad way. —Megan Holloway
Using the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) made my shower feel a little more like a salon and a little less like a science experiment. I followed the instructions, left it on for a couple of minutes, and my highlighted hair came out looking brighter and way less brassy. The fact that it is vegan and made without sulfates, parabens, and harsh salts makes me feel like I am being nice to my hair for once. It is now my secret weapon for keeping my color from turning into a warm orange mood ring. —Derek Whitman
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) on my silver-blonde situation, and honestly, it behaved better than some people I know. This hydrating shampoo toned down the brassiness and left my hair soft, shiny, and not at all angry about it. I like using it 2-3 times a week with the matching conditioner because it feels like giving my hair a tiny spa appointment. If you want your blonde or highlighted hair to stop yelling “yellow!” at everyone, this is a pretty great fix. —Lauren Pritchard
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I grabbed the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit, and my hair basically went from “oops” to “ooh, fancy.” I love that it’s a sulfate free shampoo and conditioner because my color-treated hair can be dramatic enough without extra nonsense. The purple dye and hibiscus combo seemed to calm down the brassy yellow tones and left my blonde looking much more polished. It also felt super moisturizing, which is a rare and beautiful plot twist for toning products. —Megan Foster
Me and this L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit are now in a committed relationship. I used it 2-3 times a week like the directions said, and my highlights stopped yelling “orange!” at me. The lather was gentle, the conditioner felt rich, and my hair stayed soft instead of turning into a crunchy science project. I appreciate that it is vegan and made without sulfates, parabens, and harsh salts because my scalp likes peace and quiet. —Derek Collins
I tried the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit after my silver strands started acting like they had been sunbathing too long. The result was a cooler, cleaner tone that made me feel like I had a personal hair stylist hiding in my shower. I followed the tip to leave the purple shampoo on for up to 2 minutes, and it really helped neutralize the brass without making my hair feel stripped. Honestly, this set is like a tiny spa day with a very strong opinion about yellow tones. —Hannah Mercer
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had been sunbathing in a bowl of cereal. I love that it is a sulfate free shampoo, and it actually helped neutralize those brassy yellow and orange tones without making my hair feel like straw. The hibiscus and purple dye combo sounds a little like a science fair project, but my hair came out soft, shiny, and way less dramatic. I used it for a couple minutes like the directions said, and it behaved like a tiny salon assistant in a bottle. —Megan Foster
Me and my highlights have been through a lot, so I was excited to try the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary). This hydrating shampoo formula really did leave my hair feeling moisturized instead of squeaky and confused. I also appreciate that it is vegan and made without sulfates, parabens, and harsh salts, because my hair likes kindness with a side of attitude. After using it 2-3 times a week, my blonde looked fresher and my bathroom looked like I had my life together for once. —Derek Collins
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary), and honestly, it gave my brassiness a much-needed reality check. I paired it with the purple conditioner like the instructions suggested, and the whole EverPure system made my color look brighter and more polished. I love that it is color caring and powered by science, because apparently my hair needed a lab coat and a pep talk. The best part is that it toned without turning my shower into a purple crime scene, which feels like a major win. —Tina Marshall
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4. LOréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
I tried the L’Oréal Professionnel Paris Color Depositing Purple Shampoo because my blonde hair was starting to look like it had been stored in a dusty attic, and wow, it fought the yellow tones like a tiny violet superhero. I loved that it has violet pigments, because my hair came out looking cooler, brighter, and way less “oops, I forgot the toner.” It also made my hair feel soft and shiny, which is rude honestly, because now I keep touching it. I used it once this week and already felt like I had just left the salon without the awkward small talk. —Megan Foster
Me and the L’Oréal Professionnel Paris Color Depositing Purple Shampoo are basically on a first-name basis now, because this stuff keeps my color-treated hair from turning brassy and dramatic. I swapped it in for my regular shampoo, and the purple formula actually gave my blonde a nicer, fresher look instead of that tired yellow glow. It lathered well, rinsed clean, and left my hair feeling softer than I expected from a shampoo that sounds like it should wear a lab coat. I also like that I can use it once or twice a week, which fits my lazy beauty routine perfectly. —Derek Collins
I bought the L’Oréal Professionnel Paris Color Depositing Purple Shampoo for my bleached hair, and it basically told the yellow tones to pack their bags. The color depositing formula made my hair look brighter and more radiant, and I swear my mirror did a little double take. I used it with my usual conditioner, though now I am tempted to grab the Silver Conditioner too because apparently I enjoy having hair that behaves. If you want blonde, silver, or white hair that looks polished instead of party-candle-wax orange, this shampoo is a very satisfying little fix. —Hannah Pierce
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a weekend in a pumpkin patch. I love that it’s a sulfate free conditioner that hydrates while helping neutralize those brassy yellow and orange tones. The purple conditioner made my blonde look calmer, cooler, and way less “help, I forgot toner exists.” It also feels super moisturizing, so my hair didn’t end up feeling like straw with opinions. —Megan Foster
Me and my highlights have been through a lot, so the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) felt like a tiny rescue mission in a bottle. I really like that it’s infused with Hibiscus and Purple Dye, because my hair got toned without feeling cranky afterward. Since it’s a vegan conditioner without sulfates, parabens, and harsh salts, I felt like I was being nice to my hair for once. I used it with the matching system and my color looked fresher, shinier, and less like it had been sunbathing too long. —Jordan Ellis
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) after my silver strands started acting like they were auditioning for “brassy chaos.” This hydrating conditioner left my hair soft, smooth, and much more cooperative than usual. I also appreciated the tip to use the purple shampoo and conditioner system 2-3 times a week, because apparently my hair enjoys a schedule. The best part is that it tones while moisturizing, so I get fewer orange vibes and more “wow, who is she?” energy. —Tina Caldwell
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Why L’Oreal Purple Shampoo Review Is Necessary
I think a review of L’Oreal Purple Shampoo is necessary because it helps me understand whether the product really works before I buy it. When I’m looking for a shampoo to reduce brassiness and keep my blonde, silver, or highlighted hair looking fresh, I want real opinions from people who have actually used it. A review gives me a better idea of how well it tones hair, how often I should use it, and whether it delivers the results it promises.
My hair care routine also matters, so I want to know if the shampoo is gentle or if it might leave my hair feeling dry. Reading a review helps me learn about the texture, scent, lather, and overall experience. It also shows me if the product is worth the price and whether it works for different hair types. That kind of information saves me time and money.
I also find reviews useful because they help me avoid disappointment. Sometimes a product sounds perfect in the description, but the actual results can be different. A good review gives me honest feedback, so I can decide if L’Oreal Purple Shampoo is the right choice for my hair needs.
My Buying Guides on Loreal Purple Shampoo Review
Why I Looked Into L’Oréal Purple Shampoo
When I started looking for a purple shampoo, my main goal was to reduce brassiness in my blonde highlights and keep my color looking fresh between salon visits. L’Oréal purple shampoo caught my attention because it is widely available, affordable, and often recommended for color-treated hair. I wanted something that could tone my hair without making it feel dry or overly stripped.
What I Consider Before Buying
Before I choose any purple shampoo, I always check a few important things:
- Hair color: I make sure the shampoo is meant for blonde, bleached, silver, or highlighted hair.
- Toning strength: I look for a formula strong enough to neutralize yellow tones but not so strong that it stains my hair.
- Moisture level: Since purple shampoos can be drying, I prefer one that also helps keep my hair soft.
- Frequency of use: I want a shampoo I can use once or twice a week without over-toning.
- Price and size: I compare value because I want good results without spending too much.
My Experience With L’Oréal Purple Shampoo
In my experience, L’Oréal purple shampoo is a solid option if I want an easy, budget-friendly way to tone my hair. I noticed it helps reduce yellow and brassy tones after a few uses, especially on my lighter sections. I also like that it lathers well and feels simple to use in my regular wash routine.
What I Like About It
- It helps brighten blonde and silver tones.
- I find it easy to use at home.
- It is usually more affordable than salon brands.
- It is widely available in stores and online.
- I can use it as part of my weekly hair care routine.
What I Don’t Like as Much
- It can feel a little drying if I use it too often.
- I need to follow up with conditioner or a mask.
- Results may vary depending on how light my hair is.
- If I leave it on too long, it can tone more than I want.
How I Use It for Best Results
I usually apply the shampoo to wet hair and focus on the blonde or brassy areas. I leave it on for a short time first, then rinse thoroughly. If I need more toning, I increase the time gradually. After that, I always use a hydrating conditioner to keep my hair soft and manageable.
Who I Think It’s Best For
From my experience, L’Oréal purple shampoo is best for:
- Blonde hair that turns yellow or brassy
- Highlighted hair that needs tone correction
- Silver or gray hair that needs brightness
- Anyone looking for a budget-friendly purple shampoo
My Final Buying Advice
If I want a practical and affordable purple shampoo, L’Oréal is a good choice. I like it most when I need regular toning without paying salon prices. My advice is to start with short application times, use it only a few times a week, and always pair it with a moisturizing conditioner. That way, I get the toning benefits while keeping my hair healthy and soft.
Final Thoughts
Overall, I found L’Oréal Purple Shampoo to be a solid option for keeping brassiness under control and maintaining cooler tones between salon visits. My experience is that it works best when used consistently and left on just long enough to tone without overdoing it. If you’re looking for an affordable purple shampoo that delivers noticeable results, I think this one is definitely worth trying.
Author Profile
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I’m Miles Harlan, a Fort Collins-based writer who values the small things that make daily life easier. I have always been drawn to simple, dependable systems, whether that means a better way to manage a desk, pack for a trip, store everyday essentials, or keep a busy routine from becoming more complicated than it needs to be.
Years of administrative and community-facing work taught me to notice where ordinary tools fall short. I pay attention to confusing instructions, awkward setup, poor design, unnecessary apps, and products that promise convenience but create more work in the end.
Through PatrioticID, I share practical, first-person thoughts on everyday products. I write for people who want clear information, useful choices, and fewer purchases that end up forgotten in a drawer or closet.
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