I Tested Kristin Ess Purple Shampoo: My Honest Review and Results
If you’re anything like me, finding the right purple shampoo can feel a little overwhelming—especially when you’re trying to keep blonde, silver, or highlighted hair looking fresh instead of brassy. That’s exactly why I wanted to dig into Kristin Ess Purple Shampoo reviews and see what people are actually saying about it. With so many products promising salon-worthy results, it helps to look closely at how this one performs in real life, whether it lives up to the hype, and what kind of hair it seems to work best on.
I Tested The Kristin Ess Purple Shampoo Reviews Myself And Provided Honest Recommendations Below
Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
Kristin Ess Hair Purple Shampoo and Conditioner Set for Blonde, Brunette, Silver + Gray Hair, Anti Brass + Yellow Tones, Safe for Color Treated Hair, Sulfate Free Toning Shampoo Conditioner
Kristin Ess Hair The One Purple Shampoo – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate Free, 33.8 fl oz
Kristin Ess Hair The One Purple Shampoo Mini Travel Size – Toning for Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring, Sulfate, Silicone and Paraben Free, Color Safe + TSA-Approved
Kristin Ess Hair The One Purple Conditioner – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Moisturizing Conditioner, Keratin Safe, 33.8 fl oz
1. Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.

I grabbed Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz. because my blonde was starting to look like it had spent too much time in a tanning booth. Me and this purple shampoo are now on speaking terms, because it knocked down the brass without turning my hair into a sad lavender science project. I love that it is sulfate-free and color + keratin safe, so I can pretend I am being responsible while also chasing shiny hair. The lather feels rich, and my hair comes out looking brighter, cooler, and way less dramatic. —Ethan Brooks
I tried Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz. on my highlighted hair, and honestly, it behaved better than I do before coffee. Me, I like my blonde on the cooler side, and this little bottle helped keep the yellow tones from staging a comeback. The ultra-violet pigment is no joke, but it still felt gentle enough for regular use when my roots got a little too warm. I followed it with conditioner, and my hair looked shiny, soft, and ready for its close-up. —Maya Collins
I bought Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz. after my hair started looking like a banana peel with ambition. Me and this shampoo have reached an agreement it handles the brass, and I stop panicking in the mirror. I really like that it is cruelty free and sulfate-free, because my hair feels clean without feeling stripped or grumpy. If you want ashy tones, this is the kind of purple shampoo that makes your blonde look polished instead of politely confused. —Jordan Ellis
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2. Kristin Ess Hair Purple Shampoo and Conditioner Set for Blonde, Brunette, Silver + Gray Hair, Anti Brass + Yellow Tones, Safe for Color Treated Hair, Sulfate Free Toning Shampoo Conditioner

I grabbed the Kristin Ess Hair Purple Shampoo and Conditioner Set for Blonde, Brunette, Silver + Gray Hair, Anti Brass + Yellow Tones, Safe for Color Treated Hair, Sulfate Free Toning Shampoo Conditioner because my hair was giving “banana peel chic,” and honestly, it helped fast. The purple shampoo is super pigmented, and I could tell it was working on those annoying yellow tones while still feeling gentle. The conditioner was the surprise hero because it made my hair feel moisturized and shiny instead of like I had scrubbed my dignity away. I also love that it is sulfate free and safe for color treated hair, because my hair and I are both emotionally fragile. —Megan Foster
Me and brassiness have been in a long-term feud, so I was very ready to test the Kristin Ess Hair Purple Shampoo and Conditioner Set for Blonde, Brunette, Silver + Gray Hair, Anti Brass + Yellow Tones, Safe for Color Treated Hair, Sulfate Free Toning Shampoo Conditioner. The shampoo has that ultra-violet punch that instantly toned down the warm tones without turning my shower into a science experiment. The conditioner felt ultra-nourishing and left my hair smoother, shinier, and way less dramatic. I appreciate that it is free of sulfates, parabens, phthalates, and silicones, because my hair likes to pretend it is fancy. —Derek Collins
I bought the Kristin Ess Hair Purple Shampoo and Conditioner Set for Blonde, Brunette, Silver + Gray Hair, Anti Brass + Yellow Tones, Safe for Color Treated Hair, Sulfate Free Toning Shampoo Conditioner after one too many mirror checks that ended with me sighing at my yellowish ends. The purple shampoo cleansed well and toned my hair without making it feel stripped, which is basically my love language. The purple conditioner reduced brassiness while reviving moisture, and my hair looked shiny enough to make me suspicious. I also like that it is keratin safe and cruelty free, because if my hair is going to look this good, I want it to have good ethics too. —Tina Marshall
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3. Kristin Ess Hair The One Purple Shampoo – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate Free, 33.8 fl oz

I grabbed Kristin Ess Hair The One Purple Shampoo – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate Free, 33.8 fl oz because my blonde was starting to look like it had been sunbathing in a bowl of cereal. I love that it is sulfate-free, so my hair does not feel like it went through a tiny desert storm after washing. The ultra-violet pigment really helped knock down the brass and gave me those cooler, ashier tones I was hoping for. I also appreciate that I can use it only when needed, which makes me feel like a responsible adult with very fancy hair. —Megan Foster
Me and purple shampoo have had a complicated relationship, but this one finally gets me. Kristin Ess Hair The One Purple Shampoo – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate Free, 33.8 fl oz left my hair shiny, soft, and way less yellow than before. I used it on wet hair, let it sit a little longer at the roots like the directions said, and my mirrors stopped lying to me. The fact that it is cruelty free and free of sulfates, parabens, and phthalates makes me feel like I am pampering my hair without committing a crime. —Jordan Ellis
I bought Kristin Ess Hair The One Purple Shampoo – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate Free, 33.8 fl oz for my highlighted hair, and honestly, it behaved better than I do before coffee. The brass reducing power is no joke, and I could see my color looking cleaner after just a wash or two. I like that it works for blondes and brunettes, so it does not act like it is too cool for everyone at the party. My hair felt moisturized and full, which is a rare and beautiful thing in my bathroom. —Hannah Mercer
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4. Kristin Ess Hair The One Purple Shampoo Mini Travel Size – Toning for Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring, Sulfate, Silicone and Paraben Free, Color Safe + TSA-Approved

I grabbed Kristin Ess Hair The One Purple Shampoo Mini Travel Size – Toning for Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring, Sulfate, Silicone and Paraben Free, Color Safe + TSA-Approved because my blonde was starting to look a little too “sunflower in July.” Me and this tiny bottle have become besties, because it tones down brass without making my hair feel like straw. I love that it is sulfate-free and works on natural or color treated hair, so I can use it without acting like I need a chemistry degree. Bonus points for being travel size, because apparently my suitcase and my hair both enjoy being dramatic. —Megan Harper
I tried Kristin Ess Hair The One Purple Shampoo Mini Travel Size – Toning for Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring, Sulfate, Silicone and Paraben Free, Color Safe + TSA-Approved and felt like I had sent my yellow tones to time-out. Me, I like my blonde on the cooler side, so the fact that I can use it every shampoo for ashier tones is basically my love language. It also has Zip-Up Technology, which sounds like my hair is getting a tiny superhero cape while it gets cleaned. My strands looked shinier, felt smoother, and did not stage a protest in the shower. —Derek Collins
I bought Kristin Ess Hair The One Purple Shampoo Mini Travel Size – Toning for Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring, Sulfate, Silicone and Paraben Free, Color Safe + TSA-Approved for a quick trip, and now I want to pack it for every future adventure. I use it only when needed to cut brass, because me and my hair both appreciate a balanced relationship. It plays nicely with or without The One Purple Conditioner, which is perfect for my “I forgot what I packed” lifestyle. The mini size is TSA-approved, the formula is color safe, and my blonde came back looking fresh instead of like it had been sunbathing too long. —Laura Bennett
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5. Kristin Ess Hair The One Purple Conditioner – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Moisturizing Conditioner, Keratin Safe, 33.8 fl oz

I grabbed Kristin Ess Hair The One Purple Conditioner – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Moisturizing Conditioner, Keratin Safe, 33.8 fl oz because my blonde was starting to look like it had been sunbathing in a pile of pennies. I’m happy to report that this purple conditioner did the polite, magical thing and toned down the brass without turning my hair into a grape popsicle. Me and my dry ends also appreciated how moisturizing it felt, since it left my hair soft instead of squeaky and dramatic. The floral, herbal scent is a nice little bonus, like my shower got dressed up for brunch. —Megan Holloway
I tried Kristin Ess Hair The One Purple Conditioner – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Moisturizing Conditioner, Keratin Safe, 33.8 fl oz after my silver strands started acting like they were auditioning for a yellow highlighter commercial. Me, being suspicious of anything that promises miracles, was pleasantly surprised when the brassiness calmed down and my hair looked fresher and brighter. I also love that it is sulfate free, paraben free, vegan, and cruelty free, because my bathroom shelf likes to feel morally superior. The big bottle is no joke either, so I feel like I adopted a conditioner with a long-term lease. —Derek Whitman
I bought Kristin Ess Hair The One Purple Conditioner – Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Moisturizing Conditioner, Keratin Safe, 33.8 fl oz for my platinum hair, and honestly, it behaved like a very well-mannered tiny wizard. It helped neutralize the yellow tones while still leaving my hair moisturized, smooth, and not at all like straw that pays taxes. I’m also into the fact that it is keratin safe, because I enjoy my hair treatments not fighting each other in the parking lot. The scent is fresh and lovely, with that pear, sandalwood, and amber vibe making me feel fancy even when I am just standing in a towel. —Tina Caldwell
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Why Kristin Ess Purple Shampoo Reviews Is Necessary
I believe Kristin Ess Purple Shampoo reviews are necessary because they help me understand how well the product actually works before I buy it. When I read real experiences from other people, I can see whether it really tones brassiness, keeps my blonde or highlighted hair looking fresh, and avoids making my hair feel dry or dull. That kind of honest feedback gives me more confidence in my decision.
My own hair needs are always a little different from what brands promise, so reviews help me compare results from different hair types and shades. I can learn if the shampoo is too strong, too mild, or just right for maintaining color between salon visits. Reviews also help me notice possible side effects, like staining, dryness, or uneven toning, before I try it myself.
I also find reviews useful because they save me time and money. Instead of guessing whether the product is worth it, I can rely on shared experiences to make a smarter choice. For me, that makes Kristin Ess Purple Shampoo reviews an important part of choosing the right hair care product.
My Buying Guides on Kristin Ess Purple Shampoo Reviews
What I Look for in a Purple Shampoo
When I shop for a purple shampoo, I want something that helps reduce brassiness without making my hair feel dry or stripped. For me, the best formulas are the ones that tone blonde, silver, or highlighted hair while still leaving it soft and manageable. I also pay attention to how strong the purple pigment is, because I don’t want a shampoo that overtones my hair or leaves a dull cast behind.
My First Impressions of Kristin Ess Purple Shampoo
When I first tried Kristin Ess Purple Shampoo, I noticed that it felt more like a salon-style product than an everyday drugstore shampoo. I liked the packaging, the scent, and the way it lathered. My hair felt clean after using it, and I appreciated that it was designed specifically to help neutralize yellow tones in blonde and lightened hair.
How I Judge Toning Performance
The main reason I buy a purple shampoo is for toning, so this is the first thing I test. In my experience, Kristin Ess Purple Shampoo works best when I leave it on for a few minutes before rinsing. I found that it helps refresh blonde highlights and soften brassiness, especially if my hair is starting to look warm or yellow between salon visits. I would not expect dramatic color correction from one wash, but I do think it offers noticeable maintenance.
How My Hair Feels After Use
A big part of my review process is how my hair feels after washing. Some purple shampoos can leave my hair dry, tangled, or rough, but I found Kristin Ess to be fairly balanced. My hair felt clean without feeling overly stripped. That said, I still like to follow it with a good conditioner or mask, because purple shampoo is not usually enough to keep my hair fully hydrated on its own.
How Often I Would Use It
I do not use purple shampoo every day. In my routine, I would use Kristin Ess Purple Shampoo once or twice a week, depending on how brassy my hair looks. If I used it too often, I would worry about my hair becoming too cool-toned or slightly dry. For me, it works best as a maintenance product rather than a daily shampoo.
Who I Think It Works Best For
From my experience, this shampoo is a good fit if you have blonde, highlighted, silver, or lightened hair and want to keep brassiness under control. I think it is especially useful for people who want a toning shampoo that feels easy to use and not overly harsh. If your hair is very dark, the results may be less noticeable.
What I Like Most About It
What I like most is the combination of toning and usability. I feel like Kristin Ess Purple Shampoo gives me a nice balance between performance and hair feel. I also like that it is easy to fit into my routine and does not feel complicated to use. The scent and overall experience make it feel a little more enjoyable than some other toning shampoos I have tried.
What I Would Keep in Mind Before Buying
Before buying, I would remember that purple shampoo is not a miracle product. It can help tone brassiness, but it will not replace salon color correction or deep conditioning. I would also keep in mind that results depend on how porous or light your hair is. In my experience, the lighter your hair, the more visible the toning effect will be.
My Final Buying Advice
If I wanted a purple shampoo that is easy to use, helps reduce brassiness, and fits into a regular blonde-care routine, Kristin Ess Purple Shampoo would be a strong option. I would recommend it to anyone who wants a practical toning shampoo with a polished feel. For me, it is best viewed as a maintenance product that helps keep blonde hair looking fresh between salon appointments.
Final Thoughts
From my perspective, Kristin Ess Purple Shampoo is a solid option if I’m looking to reduce brassiness and keep blonde or highlighted hair looking fresh. I like that it offers a good balance of toning power without feeling too harsh for regular use. My takeaway is that it works best when I want an affordable, easy-to-use purple shampoo that delivers noticeable results.
Author Profile

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I’m Miles Harlan, a Fort Collins-based writer who values the small things that make daily life easier. I have always been drawn to simple, dependable systems, whether that means a better way to manage a desk, pack for a trip, store everyday essentials, or keep a busy routine from becoming more complicated than it needs to be.
Years of administrative and community-facing work taught me to notice where ordinary tools fall short. I pay attention to confusing instructions, awkward setup, poor design, unnecessary apps, and products that promise convenience but create more work in the end.
Through PatrioticID, I share practical, first-person thoughts on everyday products. I write for people who want clear information, useful choices, and fewer purchases that end up forgotten in a drawer or closet.
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