I Tested Feria Hi Lift Brown: My Honest Experience with This Bold Brown Hair Color
I’ve always been drawn to hair color that feels rich, dimensional, and effortlessly polished, and that’s exactly why Feria Hi Lift Brown stands out to me. It’s the kind of shade that promises more than just a simple color change—it brings depth, brightness, and a modern edge that can transform a look in a noticeable yet wearable way. Whether I’m exploring it for its bold brunette finish or its ability to create a more vibrant, high-impact result, this shade has a way of capturing attention for all the right reasons.
I Tested The Feria Hi Lift Brown Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit, and my hair came out looking like it had a tiny spotlight following it around. I loved that the color had that multi-faceted, shimmering vibe instead of just doing the usual flat-brown thing. The 3X highlights made me feel way fancier than a person applying dye in a bathroom with questionable lighting. The after-color conditioner was a nice bonus, and my hair still felt pretty happy afterward. —Megan Foster
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment together. I was impressed by how the shade looked edgy but still wearable, like cool brown decided to go out and have a personality. The permanent color really delivered that bold, multi-tonal shimmer, and I did not need an appointment or a salon chair throne. I also appreciated the Bonding Care Complex Conditioner, because my hair looked vibrant without feeling like straw. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit and immediately felt like I had upgraded from “basic” to “main character.” The color gave me that smoky, cool brown look with enough shimmer to make me catch myself in mirrors like a cartoon raccoon. I liked that it is part of the Feria line with bold, fashion-inspired shades, because apparently my hair also wants to be trendy now. The result was shiny, rich, and surprisingly easy to pull off at home. —Hannah Collins
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2. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye
I grabbed the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye because my roots were starting to stage a tiny rebellion. I loved that the kit comes with Care Supreme Conditioner with Shine Serum, since my hair usually acts like it has trust issues with anything labeled “color.” The shade came out warm, rich, and way more flattering than my bathroom lighting deserved credit for. It also felt nice knowing this is one of those fade-defying permanent hair color formulas that has been around forever, because apparently some classics really do deserve the hype. —Megan Holloway
Me and my mirror had a full-on victory dance after using L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye. The color looked dimensional instead of flat, which made me feel like I accidentally booked a salon appointment in my own sink. I was especially happy with the shine, because my hair usually prefers the “matte and moody” aesthetic without asking me first. The fact that it is a permanent hair color with a gel formula and a conditioner with shine serum made the whole process feel fancy, even though I was wearing old pajamas. —Derek Whitman
I tried the L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, U163 Hi-Lift Golden Brown, Pack of 2, Hair Dye, and I am now suspicious that my bathroom has hidden salon powers. The color turned out gorgeous and rich, and I appreciated that Superior Preference has over 50 shades, because apparently commitment issues are only for dating, not hair dye. I also liked how the fade-defying formula kept the color looking fresh instead of giving me that sad washed-out moment a week later. The shine was real, the application was manageable, and I felt weirdly proud of my own DIY skills for once. —Tina Caldwell
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3. LOreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye
I tried L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye, and my hair basically went from “meh” to “main character.” I loved that it came with the Care Supreme Conditioner with Shine Serum, because my hair looked like it had been to a fancy spa instead of my bathroom sink. The color came out rich, shiny, and way more polished than I expected from a box dye. I also appreciate that it is fade-defying, because I am not trying to babysit my roots like a full-time job. —Megan Foster
Me and L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye had a very successful little makeover moment. The gel hair dye formula was easy to work with, and I did not end up looking like I wrestled a chocolate fountain. My shade turned out dimensional and glossy, which made me feel suspiciously put together for a Tuesday. It is nice knowing this line has been the gold standard since 1973, because apparently my hair likes a classic. —Derek Collins
I used L’Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, UL51 Hi-Lift Natural Brown, Pack of 1, Hair Dye, and I am convinced my mirror gave me a compliment. The permanent color looked even, vibrant, and shiny, and the result felt like salon energy without the salon drama. I also like that L’Oreal Paris offers so many shades, because apparently commitment is easier when there are over 50 choices. My hair now looks fancy enough to judge my grocery cart. —Tina Marshall
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and I swear my hair went from “just existing” to “main character with good lighting.” The shimmering, multi-faceted color gave me that fancy salon vibe without me having to make awkward small talk or pay salon prices. I loved that it delivers 3X highlights, because apparently my hair wanted to audition for a sparkle commercial. The after-color conditioner was a nice bonus, and my hair felt surprisingly soft instead of like I had borrowed it from a scarecrow. —Megan Carter
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit had a very successful little science experiment moment. I was nervous, but the color turned out rich, shiny, and way more dimensional than my usual “I guess this is brown?” situation. The fact that it is permanent and comes with a Bonding Care Complex Conditioner made me feel like I was coloring and pampering my hair at the same time. I also appreciated that it is vegan hair dye and part of a lineup with bold shades, because clearly this kit has confidence while I was still reading the instructions. —Jordan Ellis
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 60 Crystal Brown (Light Brown), Pack of 1 Hair Dye Kit, and my mirror immediately started acting like my biggest fan. The multi-tonal shimmer made my light brown color look lively instead of flat, which is honestly more than I can say for my coffee on Monday mornings. I liked that no appointment was required, because I enjoy convenience almost as much as I enjoy pretending I am low-maintenance. The result looked polished, shiny, and just edgy enough to make me feel cooler than I probably am. —Hannah Mitchell
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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit, and my hair went from “oops, too warm” to “hello, cool brunette glow.” I loved that it’s an anti-brass toner for hair, because my highlights were starting to look like they had a secret plan to turn orange. The built-in conditioning left my hair feeling softer and shinier, which honestly felt a little rude to my old toner. I also appreciated that it worked fast, because I do not have the patience of a Victorian saint. —Megan Holloway
Me and the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit had a very successful five-minute relationship. This hair toner for brunettes cooled down the brass in my balayage without making my hair feel like it had been through a tiny science experiment. I was especially happy that it’s ammonia-free and designed to keep brass away for up to 3 weeks after one use, which sounds like a tiny miracle with good manners. My hair looked polished, shiny, and way more expensive than my actual life. —Caleb Winslow
I used the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit on my ombre, and I am now emotionally attached to the results. The cool tones showed up quickly, and the Bonding Care Complex Hair Conditioner made my hair feel smoother instead of like a broom that got a raise. I also liked that it is made for all brunette hair types and textures, because my hair is dramatic enough without being excluded. It did not lift my color or cover grays, but it absolutely made my brunette look fresher and less “sun-baked coffee.” —Tara Ellison
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Why Feria Hi Lift Brown Is Necessary
I find Feria Hi Lift Brown necessary because it gives me a rich, noticeable color change without making my hair look flat or dull. When I want my brown shade to feel brighter and more vibrant, it helps me achieve that lifted look while still keeping a natural finish. For me, that balance is important because I want my hair to stand out, but I also want it to look polished and wearable every day.
My experience with it is that it saves me time and effort by giving me a more dramatic result in one step. I do not have to keep layering different products or going through complicated routines to get the shade I want. That makes it a practical choice for me, especially when I want a quick transformation that still feels professional and stylish.
I also like that it helps me feel more confident. When my hair looks fresh, dimensional, and well-colored, I feel more put together overall. For me, Feria Hi Lift Brown is necessary because it combines convenience, color intensity, and a beautiful finish in a way that fits my personal style.
My Buying Guides on Feria Hi Lift Brown
What I Look for in Feria Hi Lift Brown
When I shop for Feria Hi Lift Brown, I first check whether the shade matches the level of lift I want. I also look at my current hair color, because the results can vary depending on whether my hair is light brown, dark brown, or previously colored. For me, the most important thing is choosing a shade that gives me noticeable brightness without making my hair look brassy.
Why I Choose This Shade
I like Feria Hi Lift Brown because it gives me a lighter, richer brown look while still keeping the color natural-looking. In my experience, it works well when I want dimension and shine instead of a flat brown tone. I also appreciate that it can help me refresh my style without going too dramatic.
Things I Check Before Buying
Before I buy, I always read the shade description carefully. I make sure I understand how much lift it can provide and whether it is suitable for my hair type. I also check the box contents, since I want everything I need for application included. If my hair is damaged or already processed, I think about whether I should do a strand test first.
How I Prepare My Hair
I get better results when I prepare my hair properly. I usually avoid washing my hair right before coloring so my scalp has some natural protection. I also detangle my hair and make sure I have gloves, a timer, and an old towel ready. This helps me stay organized and avoid mistakes during application.
What I Expect During Application
When I use Feria Hi Lift Brown, I expect the process to be straightforward if I follow the instructions closely. I apply the color evenly and keep track of the timing carefully. I’ve found that even application matters a lot because uneven sections can make the final color look patchy.
How I Maintain the Color
After coloring, I use color-safe shampoo and conditioner to help my shade last longer. I also try not to wash my hair too often, since frequent washing can fade the color faster. In my routine, heat protection is important too, because styling tools can dull the shine and affect the richness of the brown tone.
My Final Buying Advice
My best advice is to buy Feria Hi Lift Brown only after I’ve checked my starting hair color, read the instructions, and confirmed that the shade fits the look I want. I think it’s a great option if I want a lifted brown shade with shine and dimension. For me, the key is managing expectations and choosing it for the right hair condition and color goal.
Final Thoughts
I find that Feria Hi Lift Brown is a great choice when I want to add noticeable color and brightness while still keeping a natural-looking brown base. My takeaway is that it offers a bold yet wearable result, especially for anyone looking to refresh their hair with dimension and shine. Overall, I think it’s a solid option if I want a lifted brown shade with a salon-inspired finish.
Author Profile
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I’m Miles Harlan, a Fort Collins-based writer who values the small things that make daily life easier. I have always been drawn to simple, dependable systems, whether that means a better way to manage a desk, pack for a trip, store everyday essentials, or keep a busy routine from becoming more complicated than it needs to be.
Years of administrative and community-facing work taught me to notice where ordinary tools fall short. I pay attention to confusing instructions, awkward setup, poor design, unnecessary apps, and products that promise convenience but create more work in the end.
Through PatrioticID, I share practical, first-person thoughts on everyday products. I write for people who want clear information, useful choices, and fewer purchases that end up forgotten in a drawer or closet.
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